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Google Display ads open up a new advertising world with different opportunities than Search ads and new ways to target people likely to convert.
But Display ads are complex; they require insight to make them work consistently, for this reason I set up all my campaigns to test out different audiences and review the performance of each audience after 30 days.
This is how I work:
Create a tailored strategy for your business
Segment different ad types into separate ad groups/campaigns to test out which is more profitable for your business
Use advanced Display targeting options
Set up conversion tracking
Set up remarketing
Analyze the performance and optimize the campaign after it has been active for over a month to refine the campaign's customer acquisition strategy.
I will make a tailored action plan for you, so that you can continue on your own afterwards.
I will go the extra mile to ensure the highest performing campaign setup
I am a former Google employee and I have worked in-house
for companies in the engineer, IT and eCommerce industries. I have managed B2B and B2C campaigns with monthly budgets from $500 - $5m per month.