A PR strategy is one of the most important tools to help lead the path toward by establishing a step-by-step guide to achieving your brand's goals - whether it's driving brand awareness or generating new customers. I have 10 years of PR experience working with consumer and retail brands where I've handled media strategy development and execution. I've secured media coverage in outlets such as New York Times, TODAY.com and Hearst publications to name a few.
My PR strategy development package starts with a top-line 3-month package breaking out key messaging your brand will utilize for all PR efforts, pitch angles for media outreach and top 10 recommended media targets.
The 6-month package includes everything from the 3-month package but ups the media targets to top 20 and incorporates more detailed media tactics to accompany media outreach.
The 12-month package is the most extensive and includes everything from the previous packages. You get top 40 media targets and a 12-month news/pitch calendar that organizes recommended pitches + key moments in time relevant to your brand.
I also offer add-on services such as press release writing and media interview prep guides and training.