A strategic PR plan is a roadmap to building a solid reputation with the key media who influence your customers. It starts with an analysis of the market and competitors, how they are positioning themselves. This provides a framework to find the white space for messaging in which you can set your company apart from others, or if in a new category it allows me to create the platforms to educate a new audience. In this plan, I will do the analysis, create key messaging platforms, and pitches that will resonate with the press. Develop key targets from national and trade media and make recommendations for implementation.
This PR plan will be built to align with your business goals and objectives and fit within other marketing activities you have planned.
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