Creating a brand is not an easy task. Normally and by mistake, many times we start with the most visible: the logo, the name, even the web.
If this happens and the brand starts its business without a defined strategy or personality, it is very likely that in a short time, the brand will start having serious problems or will not find the optimal way to communicate with its customers, differentiate from its competitors or have an own speech. You will be able to obtain some sales but not total success.
To avoid this, it is necessary to create, ideally, before starting our activity, a strong brand personality and strategy, worked and well-focused, that allows us an adequate positioning in the market and almost the most important, in the mind of our customers.
My GIG can help you develop this personality and solid brand strategy:
-Your brand promise
-Your personality and values,
-Your mission & vision,
-A small "About you"
-Target approach
-Your voice, tone, and language.
-Real messages (content) to reinforce your brand positioning (not in all packs).
If you have any questions, please do not hesitate to contact me.
"If you are not a brand, you will be a merchandise"