Are you looking for an editorial style guide that is unique to your brand’s requirements with content-specific guidelines? Editorial style guides are essential assets for your business. They act as quick reference resources for staff so that you can ensure consistency in the writing across your brand. Editorial style guides streamline the on-boarding process of new team members and outline standards of performance for all content, saving you hours of time on editing and ensuring that your brand consistently delivers a strong, impactful message.
Basic
Brand Story
Messaging & Writing Aims
Tone & Voice
Terminology: Legal Names & Trademarks
Best Practice (words and phrases, jargon, conventions)
Formatting Guidelines for Writing Purposes
Topics Best Practice
8-10 pages
Standard
Full Basic Package
Audience Persona
Standards of Performance & Content Guidelines for all relevant platforms
10-15 pages
Premium
Full Standard Package
Writing for the Web
Guidelines for Translation
Emojis, GIFs, Chat and Online Community Management
Photography (Captions, image credits, sourcing)
Naming Conventions and document filing systems
Writing Team Processes and Editing Guidelines
15+ pages