UX writing is EVERYWHERE and is something to look out for to create a simple and rewarding experience for the people browsing your space.
What is UX writing in a nutshell? It is the writing of short texts designed ad hoc to guide the person on your site.
What are these lyrics like?
· Clear, not transparent
· Concise: less is more
· Consistent: otherwise it is chaos
· Information with management
· Structured, that they are found
· Targeted, not crowded
· Inclusive: accessible to all
What can I write for you:
• Titles and subtitles
• Instructions for completing or taking an action
• Fields in a form to purchase or reserve a product or service;
• Inside page navigation labels;
• Call to action and buttons
• Subject of an email or newsletter;
• Form fields to leave your information;
• Error messages
• Information messages
• Details of a product sheet
• Tips for your site users
An example of clear texts? Better to say "You entered the wrong password" instead of "an authentication error has occurred". It is even better to directly say wrong password by removing the verb.
And you, how much attention do you pay to UX writing and microtext on your site?