Web browsers collectively make the task of existing in the market harder and harder for web cookies as they start to blocking them and whether we admit it or not server-side tracking is the future of data-driven marketing.
In this 1 - 1 training you will be able to :
✅ Have a better understanding of how server-side tracking works.
✅ How to set up conversions API using manual implementation (following official documentation).
✅ How to set up conversions API using a partner integration.