Hashtags have become an essential part of social media, and TikTok is no exception.
With over 800 million active users worldwide, TikTok has quickly risen to be one of the most popular social media platforms.
It allows its users to create short videos with music, filters, and effects.
These videos can range from lip-syncing to dances to comedy skits and much more.
One of the key elements that make a video go viral on TikTok is the use of hashtags.
Hashtags are keywords or phrases preceded by the pound sign (#) used in social media posts to categorize content and make it more discoverable.
They help increase engagement, reach a wider audience, and boost your content's visibility on the platform.
In this article, we will discuss some of the top trending hashtags on TikTok and identify those relevant to various industries or niches.
We will also provide suggestions on how you can incorporate these hashtags into your content effectively.
Top Trending Hashtags on TikTok 1) #ForYou - This hashtag is arguably one of the most popular ones on TikTok as it appears automatically when you open the app.
The For You page is where users can find personalized recommendations based on their interests and past interactions with videos they've watched or liked before.
Suggested usage: Use this hashtag in all your posts so that they have a chance to appear on other users' For You pages who may not be following you yet.
2) #FYP - Similar to #ForYou, this hashtag stands for "For Your Page" and helps increase your chances of appearing on other users' For You pages even if they don't follow you.
Suggested usage: Include this hashtag in posts along with other relevant industry-specific ones for maximum reach potential.
3) #Tiktoktrend - As its name suggests, this hashtag is used for any current trends going around within the platform itself – whether it's a dance challenge, lip-syncing trend, or a popular filter.
Suggested usage: Keep an eye out for any new trends and incorporate this hashtag in your posts to join the conversation and potentially go viral.
4) #Duet - One of TikTok's unique features is its duet function that allows users to create videos alongside another user's existing video.
This hashtag is used when creating these duets.
Suggested usage: Collaborate with other creators or use this feature to react to trending videos within your niche while using this hashtag in your post for added visibility.
5) #Challenges - Similar to Instagram, challenges are also popular on TikTok.
These can be anything from fitness challenges, makeup challenges, cooking challenges, etc.
, where users participate by creating their own versions of the same challenge.
Suggested usage: Participate in relevant industry-specific challenges and use this hashtag along with others like #Tiktoktrend and #FYP for maximum reach potential.
6) #Influencer - Influencers play a significant role on TikTok as they have a loyal following who look up to them for inspiration.
This hashtag is used by influencers themselves when promoting sponsored content or collaborations with brands.
Suggested usage: If you are an influencer yourself, make sure to include this hashtag in all sponsored posts so that they appear under the "Discover" tab where brands often search for potential partnerships.
7) #SmallBusiness - With more businesses joining TikTok as part of their social media marketing strategy, this hashtag has gained popularity among small business owners looking to increase brand awareness and engagement on the platform.
Suggested usage: Use this hashtag if you're a small business owner trying to promote your products or services on TikTok.
You could also collaborate with other small businesses within your niche and use hashtags like #SupportSmallBusinesses or #ShopLocal together for added discoverability.
8) #DIY - TikTok is also a popular platform for DIY enthusiasts, with videos ranging from home decor to fashion and beauty hacks.
This hashtag is used to categorize such content.
Suggested usage: If you're in the DIY niche, make sure to use this hashtag in your posts along with relevant ones like #HomeDecor or #BeautyHacks for maximum reach potential.
9) #Comedy - One of the main reasons why people visit TikTok is for entertainment, and comedy plays a significant role on the platform.
This hashtag is used by creators who specialize in creating funny skits and jokes.
Suggested usage: Use this hashtag if you're a comedian or create comedic content regularly as it will help your videos appear under the "Discover" tab when users search for similar content.
10) #Fashion - With many fashion influencers now using TikTok to showcase their outfits and trends, this hashtag has gained popularity among those interested in fashion-related content on the platform.
Suggested usage: Use this hashtag along with others like #OOTD (Outfit of The Day) or specific clothing items like #SummerFashion or #WinterTrends depending on your post's theme for added visibility within the fashion community on TikTok.
Hashtags Relevant to Your Industry/Niche Now that we've covered some of the top trending hashtags on TikTok let's take a look at some industry-specific ones that can be beneficial for businesses looking to increase their reach within their target audience: 1) Food/Restaurant Industry: -#Foodie -#FoodPorn -#CookingTips -#Instafood -#RecipeIdeas 2) Fitness/Wellness Industry: -#FitFam -#WorkoutMotivation -#HealthyLifestyle -#GymLife -#FitnessJourney 3) Beauty/Fashion Industry: – # – # 4) -#Travelgram -#Wanderlust -#VacationGoals -#ExploreMore -#TravelInspiration 5) Education: – # – # 6) – # – # 7) Technology: – # – # 8) Music/Entertainment Industry: - #MusicLovers - #ConcertVibes - #MovieNight - #CelebGossip - #HollywoodNews 9) Art/Creative Industry: -#ArtistsOnTikTok -#DIYProjects -#ArtInspiration -#CreativeMinds 10) Pet Industry: - # - # Incorporating Hashtags into Your Content Now that we've discussed some of the top trending hashtags on TikTok, let's look at how you can effectively incorporate them into your content to increase discoverability: 1.
Use Relevant and Specific Hashtags When using hashtags, it's essential to make sure they are relevant to your niche or industry.
Using generic or broad hashtags may not attract the right audience for your content.
For example, if you're a fashion influencer posting about winter trends, using specific hashtags like #WinterFashion instead of just #Fashion will help target users interested in this particular topic.
2.
Research Trending Hashtags Regularly Trends on TikTok change quickly, so it's crucial to keep an eye out for new and popular hashtags within your niche regularly.
This will ensure that you stay up-to-date with current conversations and have a better chance of appearing on other users' "For You" pages.
3.
Participate in Challenges/Trends Participating in challenges and trends is an excellent way to get involved with the community and potentially go viral.
Make sure to use relevant hashtags when participating so that people searching for these challenges can find your post.
4.
Create Your Own Branded Hashtag Creating a unique and catchy hashtag for your brand or business can help increase brand awareness and make it easier for users to find all your content in one place.
Make sure to include this hashtag in all your posts, and encourage followers to use it as well when creating content related to your brand.
5.
Use Hashtags on Instagram/Twitter Promotions If you're promoting your TikTok videos on other social media platforms like Instagram or Twitter, make sure to use relevant hashtags there as well.
This will help redirect users from these platforms onto your TikTok page and potentially increase engagement on both platforms.
6.
Avoid Using Too Many Hashtags While using hashtags is essential, overusing them can be counterproductive as it may come across as spammy or desperate for attention.
Stick to 3-5 relevant hashtags per post for maximum effectiveness.
In conclusion, incorporating trending hashtags into your TikTok content can significantly improve its discoverability and reach potential within the platform's vast user base.
By researching popular industry-specific hashtags regularly, participating in challenges/trends, and creating branded ones of your own, you can effectively increase engagement and grow your following on TikTok.