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The goal of a comprehensive public relations plan usually falls into three buckets: a) to increase awareness for your company, brand or products into new markets, b) to increase awareness of your company or brand that hasn't been getting as much traction as you would like or the traction you had has slowed down or finally c) to increase awareness of a new product or brand that you're launching.
With this plan in place, taking over the world will be as simple as peanut butter and jelly without the milk. Wait...that's not right, you get where I'm going though, you need a PR plan and I'm here to create one for you, order now!