K2 works with you to ensure your public relations efforts are focused on achieving your business goals. You may have the best solution in the world, but if no one knows about it, it won't grow your bottom line.
Every activity we do for you includes:
Briefing - Where you give us an overview of corporate vision and goals, competitive market, targeted audience, roles, solutions, and use cases
Targeted media list creation - based on the briefing, we create a list of the journalists and publications who hold the most sway over your potential customers
Press release - We write a news-focused release
Article - Our articles focus on "news you can use" or leverage your data to reinforce your thought leadership within your target markets. These articles are placed exclusively in a single, targeted publication.
Media targeting - We distribute your press release and follow-up with mutually agreed upon journalists to drive publication and follow-up interviews
Storylines - We build "big picture-focused" media packages to offer to targeted journalists, including interview sources
Get in touch to learn how we can promote your business.