After Completing This Course You Will Be Able To
Set your purpose, vision and mission
Define your value proposition, brand strategy and brand identity
Create a distinct logo type, brand personality, colors, tagline and tone of voice
Build your brand’s core values to guide your decisions
Decide on a unique and interesting brand name
Use the BrandbrickTM method to build your brand’s foundational assets
Set grounded, informed, aspirational goals
Investigate and evaluate your audience to gain valuable insights
Interrogate your competitors to gain an understanding of the landscape and where you fit in
Formulate a plan to enable your mission to achieve your vision
Test and validate your strategy
Launch a brand successfully in a global emergency
Overcome the most common barriers to brand success
Ensure that your brand is appealing, relevant, distinct, unique, credible and consistent
About This Course
Building an exceptional brand is not an easy feat. You’ll need a proven framework that will allow you to make your mark and achieve success.
This course consists of 7 carefully thought out sections to put you in a position of knowledge that will help you to make better decisions for your brand. You’ll learn how to build an emotional connection with your audience, how to identify your customers’ needs and find opportunities for your brand to become important in their lives and understand where your brand best fits in the competitive landscape.
Using real world examples like Netflix, Uber and Nike to bring you principles and frameworks that are relevant to you, this course is filled with links, resources and exercises to help all brands, from startups to multi-billion dollar organizations, become exceptional.
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What You Will Learn
The fundamentals of what an extraordinary brand is and isn't
How to understand the critical role of confidence and judgement
How to analyze shifting social trends and norms
How to silence your inner critic and get rid of self-doubt
How to make decisions about your brand using good judgement
How to define simple, realistic and reasonable goals
The difference between brand identity and brand image
Why brands fail and how to avoid the same mistakes
How to perform in-depth research before you develop your brand
All about brand category development and how to become dominant in your category
How to perform a competitor analysis to assess the viability of your brand
Master critical analysis and high-stakes decision making while building your brand
How to construct your brand’s visual identity
Why Learn With Karl Treacher?
Marketing, Culture and Customer Experience expert, Karl has 20+ years experience with tier-one brands & celebrities including Arnold Schwarzenegger. He is a TEDx speaker and CEO of The Brand Institute of Australia.
Who Is This Course For?
Business owners wanting to find their audience and enhance their brand strategy
Entrepreneurs wanting to launch a successful, impactful brand
Branding Agencies looking to hone their brand strategy and implementation skills
Creative professionals who would like to move into the branding niche
Freelancers wanting to add brand identity, strategy and design to their skillset
Marketing and brand managers looking for a firm grasp of branding essentials
Existing brand owners wanting to reach the next level of success with their brand
Anyone wanting to start a professional career in the world of branding
Digital nomads looking for work that they can do from anywhere in the world
All levels of experience
Requirements
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion