Telling the story of your company ( or your product ) is hard.
Your story and how you position your company is what you stand for, where you're going, and what problem you're solving.
Boiling that positioning down to one or two sentences that make your target audience go crazy with delight is unbelievably difficult.
When I talk about positioning, it's about bringing clarity to your idea, simplifying your solution down to its essence and writing it out in a way that makes sense and builds excitement.
Without solid brand positioning and a compelling story, your business will struggle to get off the ground.
Excellent positioning helps in several ways:
1. Creates differentiation
2. Breaks through the noise
3. Builds trust with customers
4. Helps justify price and value
5. Unifies your team around a single vision
Can't wait to start helping you tell your brand story and find the positioning that brings customers in droves.
As part of my launch of services on Fiverr, I'm keeping prices heavily discounted for the first few weeks, take advantage before they go up to regular rates.